* a resource provided
by the DLBA
HELP US HELP YOU.
You Can Compete
May 18, 2010
Date: June 8, 2010
Time: 8:00 AM
Location: Rock Bottom Brewery, 1 Pine Avenue
Speaker: Bob Phibbs, “The Retail Doctor”
You Can Compete
It’s not all gloom and doom as the media would have you think. Small businesses can thrive during the recovery period so seize the competitive advantage you need in today’s retail environment! The Retail Doctor challenges you to think outside the proverbial box and learn how to apply old techniques with a better positive result. It’s not about the economy – it’s how you run your store and your employees. You’ll be inspired to change the way you do business – and there’s cake.
Attendees usually pay up to $250 per person to see and hear Bob share his insight into retail success. Take advantage of this special arrangement by the DLBA that provides you with the same material for free!
Special Offer: The DLBA will be giving away one of Bob’s new books, The Retail Doctor’s Guide to Growing Your Business, for each of the first 40 registered attendees! The books will be available to registered attendees on a first come, first serve basis on the morning of the event. Bob will be available to autograph books after the event.
Seminars are free and open to any current or prospective business owner or manager. To register for the event, please email VanessaM@DLBA.org or call 562.436.4259 - Space is limited – RSVP to reserve your seat today! Coffee and tea service provided. Parking validation for the Landmark Square parking structure is also provided.
Business Bragging Rights
April 23, 2010
The DLBA is proud to welcome Tomas Lydahl of Sweden, who is traveling the globe to promote his new book, Get Your Customer to Brag About You.
Tomas regularly travels all over Europe speaking and training companies in the areas of business networking, sales and customer service. Tomas is a public speaker, trainer, coach, and consultant. His lecture will focus on the practice of building your customer base through referrals by your existing customers. Many companies believe that satisfied customers recommend new customers to them, but most of the time they do not. It is the loyal customers that actively bring new customers to you. The only thing you need to do is to get your satisfied customers to become loyal. How do you do it? It is easier than you might think! Seize the opportunity to hear Tomas share his international insight and a great new perspective that may lead you to more referrals for your business.
SEMINAR TIME: APRIL 23, 8 AM - 10 AM
LOCATION: ROCK BOTTOM, 1 PINE AVE, DOWNTOWN LONG BEACH
Seminars are free and open to any current or prospective business owner or manager. To register for the event, please email VanessaM@DLBA.org or call 562.436.4259 - Space is limited – RSVP to reserve your seat today! Coffee and tea service provided.
Video - Part 1
Social Media Marketing 101 & 102
December 14, 2009
On November 10th and 17th, DLBA staff produced two business seminars focused on Social Media Marketing—using Twitter, Facebook, and other social media platforms for their businesses—delivered by the Downtown business The Kreisler Group at the Courtyard by Marriott. Free and open to any current or prospective Downtown business owner or manager, seminar presentations included examples about what does and doesn’t work and provided information to assist businesses in developing their own social media marketing campaigns. Over 100 people attended the two seminars.
Follow-up surveys from the seminars indicated that 100% of attendees rated the material as excellent or very good, and that they felt the seminars were helpful to their businesses. Some of the free response feedback included:
“This seminar far exceeded many that I have paid to go to. Good job and thank you for the amazing presenters as well as the professionally designed content.”
“102 was packed with useful information. I have created my Twitter, Hootsuite and Facebook Fan page. I completed my first tweet (on paper) for Dining for Doggies...I am thrilled with the information I now have at my disposal. Kudos to the DLBA”
Links to the information and video records of the seminars:
Killer Marketing with Little or NO Money
November 3, 2009